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RECORD NUMBERS NOW PLAYING GOLF WORLDWIDE

New research figures revealed by The R&A and Sports Marketing Surveys (SMS) show golf has enjoyed a significant increase in popularity worldwide since 2016 with over five-and-a-half million additional golfers taking up the sport. The number of total golfers globally has increased from 61 million to 66.6 million in a five-year growth period, surpassing the […]

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MADEIRA ON RUNWAY TO FURTHER GOLFING SUCCESS IN 2022

The popularity of Madeira as a holiday destination for European golfers is set to soar even further in 2022 with the launch of five new flight routes to the sunshine island – from Ireland, France, Belgium and Italy. The Portuguese islands will be more accessible than ever to players from next spring following Ryanair’s announcement […]

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Harry Vardon

In 1900, Vardon embarked on a year long tour of the US and Canada to promote AG Spalding’s new “Vardon Flyer” golf ball. The Open Champion quickly became golf’s first international celebrity.

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