The European Tour professional golfer took part in a round with players nominated from the charity, Winning Scotland Foundation.
London, 16th July 2018: Digital currency LIFElabs.io has launched its latest initiative with Scottish golfer and ambassador Scott Jamieson, playing with youngsters at the historic Montrose Golf Links, ahead of his appearance at this week’s British Open.
The six aspiring golfers who took part in the event were nominated by the charity Winning Scotland Foundation, a charity that helps young people develop confidence, ambition and resilience. They completed nine holes of golf while receiving a real-time coaching clinic from one of the world’s best golfers, helping them to develop their game and their overall self-confidence. Spending time with Scott was in-keeping with LIFE’s philanthropic investments in engaging charities that cater to life’s essentials. In this case: to give Scottish children role models and improve sporting participation, helping them to achieve their personal best in life.
This is just the latest charitable and sporting initiative from LIFElabs.io. The company became the world’s first digital currency sponsor of a European Tour golfer when its partnership with Scott Jamieson was announced in 2018. Other interests include a tie-up with non-league football club, Hythe Town FC, where the company was founded in Kent, England.
LIFElabs.io was set-up as a digital currency with a difference, giving away billions of its currency, LIFEtokens, to causes in the UK and globally. LIFEtokens allow holders to give to charity in a variety of ways, underlining the company’s commitment to these causes.
Commenting on the event, Jamieson said: “The Open is a real homecoming for me and it’s important that Scottish youngsters get the chance to experience golf as the country builds up to the iconic event. LIFElabs.io identified working with the Winning Scotland Foundation as a great way of widening access for kids in a big week for Scottish golf. I’d say it’s the perfect warm-up for this week’s competition.”
David Pugh-Jones, Global VP of Brand of LIFElabs.io, said: “Sport isn’t just about competing for titles, it’s about getting outdoors and participating to build confidence and improve all areas of your life. LIFElabs.io’s mission is to invest in both local and global causes and we partnered with Scott because he shares our commitment to charitable projects that make a difference. Getting these kids playing golf during The Open week is a chance to further the aims of a great charity.”
Grant Small, Impact and Delivery Manager, Winning Scotland Foundation, said: “Our mission is that all children achieve their personal best in life and sport is a crucial part of this. This is why we were happy to provide the young people for the LIFElabs.io event.”
Jason Boyd, Operations Manager and Golf Club Managers Association (GCMA) Member, Montrose Golf Links, said: “Montrose Golf Links has a long and storied history but we know that the next generation is crucial to the future of the game. Working with an innovative company like LIFElabs to welcome these youngsters to the course lets us show them what golf is all about – and gives back to our local community.”