Backed by products that offer real-time on-course swing performance tracking capabilities and precise distance measuring, Shot Scope is teaming-up with Spiranac, an accomplished golfer who is the most followed golf entity on social media – more than Tiger Woods and Rory McIlroy, among others – to promote the company’s game improvement technology and benefits for golfers of all playing levels.

Spiranac, a renowned worldwide golf talent, entertainer, media personality and digital influencer with over 9 million followers across her social media platforms, has maintained a longstanding mission to show how much fun golf can be while making a positive impact on the world. From hosting fun golf clinics to partnering with leading golf and media companies on exciting, innovative events and projects, she is always looking to grow the game and make it more accessible to players at all levels.

Today, Spiranac has combined her passions for golf and entrepreneurship with truly unique insight and approachability – by doing so, she’s established her place as the most influential omni-channel media platform in golf through a new wave of emerging digital content projects to help grow the game among the millennial audience. As part of her role as a Shot Scope Global Brand Ambassador, she will introduce her vast audience to the company’s unmatched game improvement products and educate both existing players and newcomers to the benefits of on-course technology like the V3 Smart Watch.

“I am very excited to join the Shot Scope team and start showing my followers the impressive capabilities of the company’s smart watches and rangefinders, and how quickly they can see a difference in their shot making and scoring,” said Spiranac. “The game of golf is booming right now, and companies like Shot Scope are making it easier to play and, most importantly, improve your game.”

“Paige Spiranac is recognized around the world for bringing fun and excitement to the sport of golf, and as an accomplished player her knowledge of the game and equipment technology helps to educate golfers of all levels every day,” said Gavin Dear, COO, Shot Scope. “As Shot Scope Global Brand Ambassador we are thrilled to have our name associated with Paige’s mission to make golf fun while using the game to positively impact lives.”

The Shot Scope V3 is an advanced GPS watch, with automatic performance shot tracking. Front, middle, and back GPS distances are clearly visible on the daylight readable colour screen in either yards or metres, while the Power-Sense strap and tracking tags ensure every shot is recorded automatically while you play. Front and carry distances are also provided for every hazard, making it easier for every golfer to strategically plan their way around the course.

Over 100 statistics are recorded including strokes gained analytics, all of which are available to see on the mobile app for no added subscription. Complete with over 36,000 preloaded courses worldwide and over a 10-hour battery life, the Shot Scope V3 is one of the most desirable GPS watches on the market.

shotscope.com/uk/

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Seeing people running away from a booth at a major industry show is not normally seen as a recommendation of one’s work – but that’s exactly what it was for golf course animation specialist Harris Kalinka at the recent Golf Industry Show (GIS) in Orlando. The UK and Latvia-based company was showcasing its outstanding work with golf course architects in the world of virtual reality (VR). And, for one woman, the sight of a life-size alligator snapping at her feet, on the VR visualisation of a course, proved just too realistic as she tried to run from the stand in fright. Harris Kalinka director Andrew Harris explained: “For a bit of fun we included a large alligator on one of the greens, standing right at the feet of the viewer – after all we were in Florida. This proved to be a bit of a shock for some.

We had a couple of people scream out loud. This particular lady tried to run away and we had to stop her from pulling our equipment off the table. And one guy tried to kick the alligator but instead he caught my business partner Juris who was standing close by.” For all the light-heartedness that the VR giant reptile generated, there was serious business to be discussed and Harris believes it will prove a hugely worthwhile trip as, alligator aside, there was much to showcase. He added: “For us it was one of the most exciting shows in recent years because we were demo-ing the Oculus for the first time and we were anxious to know what the reaction would be. We’ve spent months working on golf course projects in virtual reality (VR) but we had never before shown them to such a large audience. “The VR proved to be a big attraction and after only a few people had used it word spread and we had people queuing to give it a go and stand on a golf course in virtual reality. We showed a selection of our latest projects and took people to Vietnam, Mexico, China, the UK, Indonesia and the USA. “For golf course architects it was particularly interesting for them to see the technology, and discuss the opportunities and potential application.

We had the likes of Ernie Els Design, Arnold Palmer Design, Gary Player Design, Beau Welling, Robert Trent Jones II and Tiger Woods Design come over and chat about it.” Arguably the biggest compliment paid – but increasingly not an unusual accolade – was the number of people who mistook Harris Kalinka’s animations for drone footage as they could not believe what they were seeing was computer generated. Among those who were mightily impressed was Golf Digest’s contributing editor, Geoff Shackelford, who, in his role as presenter with the Golf Channel, stopped by to experience the VR and interviewed Harris for the Morning Drive programme.

Harris added: “We were delighted with Geoff’s reaction to the VR. Among other things, we discussed its possible application for hole renovations and he was very impressed with the level of detail we can achieve. “The last time we attended GIS we focused on new-build courses, but, recently, we have been working with more and more existing courses to show their renovations and redesigns. “Consequently, we had a lot of very productive conversations with course architects and clubs who are currently involved in such projects, discussing how our CGIs, animations and now VR, can help them communicate the changes to the existing members and help attract new members.” Harris Kalinka’s visualisations have been used successfully to attract members, raise investment, sell off-plan, develop a design or to present an idea. The company’s client list in golf includes Arnold Palmer Design Company; Robert Trent Jones II; International Design Group; Ernie Els Design; Faldo Design; Schmidt-Curley Design; Pacific Links; and VITA.

www.harriskalinka.com

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G/FORE has shown once again it can be relied upon to influence others with its 2017 autumn/winter collection.

While other school reports from the 2017 PGA Merchandise Show in Orlando might have read “must do better”, G/FORE was in the good books with its Disruptive Luxury theme, which encapsulated the brand’s trademark innovative design with a hint of unconventional mischief.

The American brand, which first sprung to prominence with its brightly-coloured gloves, premium eye-catching footwear and high-quality, edgy apparel, has raised the bar again with plenty of outstanding highlights among the new 2017 collection.

The Tipped Polos are constructed in breathable, fine, tech pique are now available in the full G/FORE colour palette to make the perfect match with shoes and gloves.

The Essential Polos offer the same broad selection of colours in lightweight mercerised cotton with a luxurious feel.

The ever-popular Gallivanter shoes boast some new updates, while the exciting new Disruptor fuses street fashion with the golf shoe – with a playful message hidden on the sole.

The launch of two versions of the special edition Competition Stripe glove, which features a contrasting thumb colour and retains the G/FORE hallmarks of quality, offers another option to add to the vast range.

G/FORE has gone from strength to strength since its creation by fashion-industry pioneerMossimo Giannulli in 2011 and has established a growing reputation on the golf scene and beyond.

Giannulli said: “I’m thrilled with the reception at the 2017 PGA Show. From our collaboration with Peter Millar to the launch of the Disruptor, it just couldn’t have gone any better. We continue to evolve and grow and are encouraged by what the future holds for G/FORE.”

To view the brand’s full range of apparel, gloves, shoes and accessories, visit www.gfore.com

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