Paying homage to his nickname – and following on from the popularity of his S-THREE ‘Iceman’ design – Stenson has helped with the design of another ultra-cool ‘Iceman’ inspired shoe in an ice-cold blue and white colourway, with the ECCO logo emblazoned on the sole. Stenson’s special edition shoe also features his now trademark tag reading “Henrik Stenson The Iceman”.

“I’m very excited to once again join forces with ECCO GOLF to create another ‘Iceman’ style,” commented Stenson. “ECCO GOLF is synonymous with crafting fantastic shoes, and it’s super cool that they continue to give me the chance to help create my own styles.

“I have stuck with the icy-cool colours for my BIOM^® H4, and I really wanted to make it look like you’re walking with ice on the sole of your shoe, hence the bright white and blue colours. I can’t wait to get my hands on a pair and turn some heads out on the golf course.”

Van Rooyen, who has now established himself as a style icon out on tour, has designed a snazzy, eye-catching colourway. Erik has become known for pushing the boundaries of golfing attire, often sporting clothes that have never before been seen at a PGA Tour event.

He has continued to make his mark with his custom BIOM^® H4 shoes, creating a striking colourway with a black insole, white leather outer and a brilliant, patterned finish on the midsole. Hidden on the sole of the shoe is a blue and orange colour scheme that is bound to catch the eye. The design also pays homage to van Rooyen’s love of guitar, with a nod to guitar strings on the uppers of the shoe.

Commenting on his custom project, van Rooyen said: “I am chuffed to be working alongside the guys at ECCO GOLF to create an awesome custom shoe design. I really enjoy being different and innovative on the golf course, and I think my design really emulates that feeling for me. It’s awesome to be able to create my own shoe and BIOM H4 is such a great shoe to do it with.”

BIOM^® H4 demonstrates ECCO GOLF’s dedication to innovation through a pioneering set of features and benefits, including:

• ECCO FLUIDFORM™ Direct Comfort Technology; a ‘state change’ process that uses specialised fluid materials to form around an anatomical last, ensuring a finely-tuned balance of cushioning and rebound, while also creating a flexible and durable bond without the compromises common with stitched or glued assemblies
• Natural motion, stability, and control with BIOM^® 2.0 technology that offers low-to-the-ground stability, anatomical support, and a glove-like fit
• The innovative new ECCO MTN GRIP outsole has three different sections for stability and traction, ground penetration, and rotational support throughout the swing
• The T.PU element wraps around the foot from the outsole to the midsole, providing stability while elevating the modern, premium design

Additional detailing includes:

• Reduced seam construction for lightweight flexibility
• X-TENSA INVISIBLE Technology links the sole unit’s T.PU blocks to the lacing system via internal enforcement for 360° stability and a freedom-fit.
• A removable, washable Ortholite^® foam inlay sole provides long-term cushioning and superior breathability, plus the option of extra width when removed

golf.ecco.com

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The latest development in the hugely successful BIOM^® HYBRID performance series, BIOM^® H4 allows golfers to walk more comfortably from tee to green, as well as experiencing advanced motion control throughout the swing.

A breakthrough in ECCO’s ever-evolving last technology, BIOM^® H4 features the new BIOM^® 2.0 last which offers a modern, updated look and feel combined with BIOM^®NATURAL MOTION^® Technology that enables the foot to move naturally, close to the ground, and forms like a second skin around the foot.

Powered by state-of-the-art motion technologies, the pioneering new ECCO MTN GRIP outsole includes three sections to provide the ideal blend of traction, stability, and rotational support, while ECCO FLUIDFORM^™ Direct Comfort Technology ensures a finely-tuned balance of cushioning and rebound to deliver dynamic comfort.

Wrapping around the foot from the outsole to the midsole, the T.PU element on the side of BIOM^® H4 enhances lateral stability while adding to the contemporary, premium design – with colour pops helping to create a vibrant aesthetic in certain styles.

The shoe’s uppers are crafted from premium, durable and thin ECCO performance leather, made in ECCO’s own tanneries, providing natural protection from wind and water. This is enhanced with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.

The new BOA^® option comes in Black or White colourways for men; complementing the Black, White, Silver Grey and White/Concrete colourways available in the laced version of the shoe.

For women, BIOM^® H4 is available in three new colourways for Autumn/Winter 2021, with Ombre in the laced option, and Black or White/Silver Grey in the BOA^® Fit System. The design also comes in White, Limestone, and White/Silver Grey laced options.

BIOM^® H4 demonstrates ECCO GOLF’s dedication to innovation through a pioneering set of features and benefits, including:

• ECCO FLUIDFORM™ Direct Comfort Technology; a ‘state change’ process that uses specialised fluid materials to form around an anatomical last, ensuring a finely-tuned balance of cushioning and rebound, while also creating a flexible and durable bond without the compromises common with stitched or glued assemblies
• Natural motion, stability, and control with BIOM^® 2.0 technology that offers low-to-the-ground stability, anatomical support, and a glove-like fit
• The innovative new ECCO MTN GRIP outsole has three different sections for stability and traction, ground penetration, and rotational support throughout the swing
• The T.PU element wraps around the foot from the outsole to the midsole, providing stability while elevating the modern, premium design

Additional detailing includes:

• Reduced seam construction for lightweight flexibility
• X-TENSA INVISIBLE Technology links the sole unit’s T.PU blocks to the lacing system via internal enforcement for 360° stability and a freedom-fit.
• A removable, washable Ortholite^® foam inlay sole provides long-term cushioning and superior breathability, plus the option of extra width when removed.

ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Fred Couples, Erik van Rooyen, Lydia Ko, Minjee Lee and Caroline Masson, among others.

For further information about ECCO GOLF, please visit golf.ecco.com

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The second British Golf Show has been re-scheduled for 14-15 May 2021, and will double in size to become the largest exhibition to date in the organisers’ eight-year history.

The 2020 event’s originally-scheduled date of May was switched to early October when the pandemic hit, but a lack of clarity as to what will / will not be permitted as regards public gatherings next month has left exhibition organisers The Elite Luxury Events with no choice but to postpone.

As the British Golf Show’s exhibition space was already fully-sold for the 2020 event, the 2021 British Golf Show will now take place across two Golf Halls at Wycombe Air Park to allow for extra exhibitors and public attractions.

Extra capacity at Wycombe Air Park has been secured to make the expansion possible.

As originally planned the 2021 British Golf Show will take place alongside the long-running The Elite London luxury lifestyle exhibition, which also switches to the May 2021 dates.

All current golf exhibitors have been personally contacted, and the Elite sales team are now taking bookings for the enlarged 2021 event.

“With ongoing uncertainty about COVID-19, there simply isn’t time now for our exhibitors to prepare for a golf show in early October” said Alex Ayling, Managing Director of The Elite Luxury Events.

“This gives us more time to build additional attractions into the event, and to make it an unforgettable day out for anyone with a love of golf. The sport of golf has by and large welcomed our initiative and we have appreciated everybody’s support during this most challenging of all years.

“We will now turn our focus to staging our largest-ever event in May 2021

See www.britishgolfshow.co.uk.

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Jesper Thuen

Danish golf footwear innovators, ECCO GOLF, have announced that current Head of Golf for Asia-Pacific, Jesper Thuen, is to take up the role of General Manager of ECCO GOLF, USA, effective January 14^th.

Thuen, a former touring professional, has been part of the ECCO GOLF family since 2002. Previously, he held the position of Global Marketing Manager for more than a decade before his move to Singapore in 2016 to oversee the brand’s activities in golf’s emerging markets such as Japan, South Korea and China.

Based at ECCO USA Headquarters in Londonderry, New Hampshire, Thuen will be responsible for managing the continued growth of the ECCO GOLF brand across the U.S., acting as the key liaison between ECCO GOLF Headquarters and the North American market.

He will oversee all product and sales activities, as well as the development and execution of key marketing campaigns with the overarching goal of maximising sales to meet key company objectives for the region, alongside managing all golf-related PR activities, specific to the U.S. market.

“Jesper has been an integral part of the successful growth of our brand in the Asia-Pacific region since his move there, and we’re confident that with his skills and expertise, we’ll see our market share grow in the U.S. in the coming years,” said Michael Waack, Head of Global Golf at ECCO.

Commenting on his appointment, Thuen added:

“This new challenge is one that really excites me, and I look forward to having a positive contribution in what is an extremely key market for us.”

As part of his new role, Thuen will remain in charge of all global sponsorship related activity at ECCO GOLF.

ECCO GOLF shoes are worn in competition around the world by 2018 European Ryder Cup Captain Thomas Bjørn, Fred Couples, Lydia Ko, Minjee Lee and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.

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G/FORE has shown once again it can be relied upon to influence others with its 2017 autumn/winter collection.

While other school reports from the 2017 PGA Merchandise Show in Orlando might have read “must do better”, G/FORE was in the good books with its Disruptive Luxury theme, which encapsulated the brand’s trademark innovative design with a hint of unconventional mischief.

The American brand, which first sprung to prominence with its brightly-coloured gloves, premium eye-catching footwear and high-quality, edgy apparel, has raised the bar again with plenty of outstanding highlights among the new 2017 collection.

The Tipped Polos are constructed in breathable, fine, tech pique are now available in the full G/FORE colour palette to make the perfect match with shoes and gloves.

The Essential Polos offer the same broad selection of colours in lightweight mercerised cotton with a luxurious feel.

The ever-popular Gallivanter shoes boast some new updates, while the exciting new Disruptor fuses street fashion with the golf shoe – with a playful message hidden on the sole.

The launch of two versions of the special edition Competition Stripe glove, which features a contrasting thumb colour and retains the G/FORE hallmarks of quality, offers another option to add to the vast range.

G/FORE has gone from strength to strength since its creation by fashion-industry pioneerMossimo Giannulli in 2011 and has established a growing reputation on the golf scene and beyond.

Giannulli said: “I’m thrilled with the reception at the 2017 PGA Show. From our collaboration with Peter Millar to the launch of the Disruptor, it just couldn’t have gone any better. We continue to evolve and grow and are encouraged by what the future holds for G/FORE.”

To view the brand’s full range of apparel, gloves, shoes and accessories, visit www.gfore.com

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