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		<title>Srixon launches tenth generation AD333 golf ball series</title>
		<link>http://www.golfnorth.co.uk/srixon-launches-tenth-generation-ad333-golf-ball-series/</link>
		<comments>http://www.golfnorth.co.uk/srixon-launches-tenth-generation-ad333-golf-ball-series/#comments</comments>
		<pubDate>Wed, 08 Sep 2021 15:59:34 +0000</pubDate>
		<dc:creator><![CDATA[Jack Rayner]]></dc:creator>
				<category><![CDATA[England]]></category>
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		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.golfnorth.co.uk/?p=9193</guid>
		<description><![CDATA[<p>SRIXON®, a global leader in golf ball technology and innovation, introduces the tenth generation AD333 golf ball. The Srixon AD333 is available in Pure WhiteTM and Tour YellowTM and officially launches in the UK and Ireland in September 2021. “This latest generation of AD333 golf balls offers great all-around performance,” said Joe Miller, Srixon Sports [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.golfnorth.co.uk/srixon-launches-tenth-generation-ad333-golf-ball-series/">Srixon launches tenth generation AD333 golf ball series</a> appeared first on <a rel="nofollow" href="http://www.golfnorth.co.uk">Golf North</a>.</p>
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<h3>SRIXON®, a global leader in golf ball technology and innovation, introduces the tenth generation AD333 golf ball. The Srixon AD333 is available in Pure WhiteTM and Tour YellowTM and officially launches in the UK and Ireland in September 2021.</h3>
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<p>“This latest generation of AD333 golf balls offers great all-around performance,” said Joe Miller, Srixon Sports Europe’s Product Expert. “With a lower overall compression compared to previous generations, the new AD333 delivers better distance off the tee and enhanced feel when approaching the green.”</p>
<p>The new AD333 shares technology with our tour- validated Z-STAR Series, but it’s packaged into a two- piece, ionomer construction for great value and performance.</p>
<p>The reformulated FastLayer Core features a lower compression number for a straighter, more sustainable ball flight, especially for players with moderate swing speeds. FastLayer works in tandem with AD333’s 338 Speed Dimple Pattern for immense distance gains.</p>
<p>Meanwhile, the tenth generation AD333 golf balls offer unprecedented greenside spin performance. Spin Skin with SeRM, a unique coating on every golf ball, digs deep into wedge and iron grooves, dramatically increasing friction and maximising spin for more stopping power on every shot.</p>
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<h2>Key Technologies:</h2>
<p>• FastLayer Core: FastLayer delivers exceptional feel and ball speed. With the new sixth generation, a lower compression delivers superior flight, especially on low- lofted clubs.</p>
<p>• Spin Skin with SeRM: A coating with flexible molecular bonds digs deep into wedge and iron grooves, maximising spin for more control and more stopping power.</p>
<p>• Enhanced Alignment: Line up with confidence thanks to the new and improved alignment line.</p>
<p>• 338 Speed Dimple Pattern: The unique 338 Speed Dimple Pattern boosts overall distance and accuracy due to less drag and a more penetrating ball flight.</p>
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<p>For more information on all products in the Srixon range,</p>
<p><strong>visit <a href="https://www.srixon.co.uk" target="_blank">www.srixon.co.uk</a></strong></p>
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<p>The post <a rel="nofollow" href="http://www.golfnorth.co.uk/srixon-launches-tenth-generation-ad333-golf-ball-series/">Srixon launches tenth generation AD333 golf ball series</a> appeared first on <a rel="nofollow" href="http://www.golfnorth.co.uk">Golf North</a>.</p>
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		<title>AN EVOLUTION IN HYBRID PERFORMANCE AS ECCO® GOLF REVEALS LATEST BIOM HYBRID INNOVATION FOR WOMEN</title>
		<link>http://www.golfnorth.co.uk/an-evolution-in-hybrid-performance-as-ecco-golf-reveals-latest-biom-hybrid-innovation-for-women/</link>
		<comments>http://www.golfnorth.co.uk/an-evolution-in-hybrid-performance-as-ecco-golf-reveals-latest-biom-hybrid-innovation-for-women/#comments</comments>
		<pubDate>Wed, 10 Feb 2021 15:02:18 +0000</pubDate>
		<dc:creator><![CDATA[Jack Rayner]]></dc:creator>
				<category><![CDATA[England]]></category>
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		<category><![CDATA[Footwear]]></category>
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		<category><![CDATA[Performance]]></category>
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		<guid isPermaLink="false">http://www.golfnorth.co.uk/?p=8993</guid>
		<description><![CDATA[<p>Global golf footwear innovators, ECCO GOLF, have unveiled the next generation in the hybrid performance phenomenon with the introduction of the all-new ECCO BIOM® H4. The latest development in the hugely successful BIOM® HYBRID performance series, BIOM® H4 allows golfers to walk more comfortably from tee to green, as well as experiencing advanced motion control throughout the swing. A breakthrough in [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://www.golfnorth.co.uk/an-evolution-in-hybrid-performance-as-ecco-golf-reveals-latest-biom-hybrid-innovation-for-women/">AN EVOLUTION IN HYBRID PERFORMANCE AS ECCO® GOLF REVEALS LATEST BIOM HYBRID INNOVATION FOR WOMEN</a> appeared first on <a rel="nofollow" href="http://www.golfnorth.co.uk">Golf North</a>.</p>
]]></description>
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<p>Global golf footwear innovators, <a href="https://gb.ecco.com/en-GB/Golf?gclid=Cj0KCQiApY6BBhCsARIsAOI_GjYqGZOloJnadVg1siX_UqTVMrhANiKtqjZ7QzsPXCagvtq4qjMb-s8aAnbmEALw_wcB" target="_blank">ECCO GOLF</a>, have unveiled the next generation in the hybrid performance phenomenon with the introduction of the all-new <strong>ECCO BIOM<sup>®</sup> H4</strong>.</p>
<p><!-- /wp:paragraph --> <!-- wp:paragraph --></p>
<p>The latest development in the hugely successful BIOM<sup>®</sup> HYBRID performance series, <strong>BIOM<sup>®</sup> H4</strong> allows golfers to walk more comfortably from tee to green, as well as experiencing advanced motion control throughout the swing.</p>
<p><!-- /wp:paragraph --> <!-- wp:paragraph --></p>
<p>A breakthrough in ECCO’s ever-evolving last technology, <strong>BIOM<sup>®</sup> H4</strong> features the new BIOM<a><sup>®</sup></a> 2.0 last which offers a modern, updated look and feel combined with<a href="https://biometechnologiesplc.com/" target="_blank"> BIOM</a><sup><a href="https://biometechnologiesplc.com/">®</a></sup> <a href="https://www.naturalmotion.com/" target="_blank">NATURAL MOTION</a><sup><a href="https://www.naturalmotion.com/">®</a></sup> Technology that enables the foot to move naturally, close to the ground, and forms like a second skin around the foot.</p>
<p><!-- /wp:paragraph --> <!-- wp:paragraph --></p>
<p>Powered by state-of-the-art motion technologies, the pioneering new ECCO MTN GRIP outsole includes three sections to provide the ideal blend of traction, stability, and rotational support, while <a href="https://global.ecco.com/en/trending/fluidform" target="_blank">ECCO FLUIDFORM</a><sup><a href="https://global.ecco.com/en/trending/fluidform">™</a></sup><a href="https://global.ecco.com/en/trending/fluidform"> </a>Direct Comfort Technology ensures a finely-tuned balance of cushioning and rebound to deliver dynamic comfort.</p>
<p><!-- /wp:paragraph --> <!-- wp:paragraph --></p>
<p>Wrapping around the foot from the outsole to the midsole, the T.PU element on the side of <strong>BIOM<sup>®</sup> H4</strong> enhances stability while adding to the contemporary, premium design &#8211; with colour pops helping to create a vibrant aesthetic in certain styles.</p>
<p><!-- /wp:paragraph --> <!-- wp:paragraph --></p>
<p>The shoe’s uppers are crafted from premium ECCO performance leather, made in ECCO’s own tanneries, providing natural protection from wind and water. This is enhanced with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.</p>
<p><!-- /wp:paragraph --> <!-- wp:paragraph --></p>
<p>The new design comes in four stylish colourways for women; White, Limestone, Hibiscus and White/Silver Grey.</p>
<p><!-- /wp:paragraph --> <!-- wp:paragraph --></p>
<p><strong>BIOM<sup>®</sup> H4</strong> demonstrates ECCO GOLF’s dedication to innovation through a pioneering set of features and benefits, including:</p>
<p><!-- /wp:paragraph --> <!-- wp:list --></p>
<ul>
<li><a>ECCO FLUIDFORM™</a> Direct Comfort Technology; a ‘state change’ process that uses specialised fluid materials to form around an anatomical last, ensuring a finely-tuned balance of cushioning and rebound, while also creating a flexible and durable bond without the compromises common with stitched or glued assemblies</li>
<li>Natural motion, stability, and control with<a href="https://biometechnologiesplc.com/" target="_blank"> BIOM</a><sup><a href="https://biometechnologiesplc.com/">®</a></sup> 2.0 technology that offers low-to-the-ground stability, anatomical support, and a glove-like fit</li>
<li>The innovative new ECCO MTN GRIP outsole has three different sections for stability and traction, ground penetration, and rotational support throughout the swing</li>
<li>The T.PU element wraps around the foot from the outsole to the midsole, providing stability while elevating the modern, premium design</li>
</ul>
<p><!-- /wp:list --> <!-- wp:paragraph --></p>
<p><strong>Additional detailing includes:</strong></p>
<p><!-- /wp:paragraph --> <!-- wp:list --></p>
<ul>
<li>Reduced seam construction for lightweight flexibility</li>
<li>X-TENSA INVISIBLE Technology links the sole unit to the lacing system via internal enforcement for 360° stability</li>
<li>A removable, washable <a href="https://www.ortholite.com/" target="_blank">Ortholite</a><sup><a href="https://www.ortholite.com/">®</a></sup> foam inlay sole provides long-term cushioning and superior breathability, plus the option of extra width when removed</li>
</ul>
<p><!-- /wp:list --> <!-- wp:paragraph --></p>
<p><strong>ECCO BIOM H4 RRP £160                                         </strong></p>
<p><!-- /wp:paragraph --> <!-- wp:paragraph --></p>
<p>ECCO GOLF shoes are worn in competition around the world by<a href="http://www.henrikstenson.com/" target="_blank"> Henrik Stenson</a>, <a href="https://www.europeantour.com/players/thomas-bjorn-6207/" target="_blank">Thomas Bjørn,</a> <a href="https://www.pgatour.com/players/player.01226.fred-couples.html" target="_blank">Fred Couples</a>, <a href="https://www.europeantour.com/players/erik-van-rooyen-39861/" target="_blank">Erik van Rooyen</a>, <a href="https://www.lpga.com/players/lydia-ko/98109/overview" target="_blank">Lydia Ko</a>,<a href="https://www.lpga.com/players/minjee-lee/98193/overview" target="_blank"> Minjee Lee</a> and <a href="https://www.lpga.com/players/caroline-masson/98119/overview" target="_blank">Caroline Masson</a>, among others. For further information about ECCO GOLF, please visit <strong><a href="http://golf.ecco.com/" target="_blank" rel="noreferrer noopener">golf.ecco.com</a></strong>.</p>
<p><!-- /wp:paragraph --></p>
<p>The post <a rel="nofollow" href="http://www.golfnorth.co.uk/an-evolution-in-hybrid-performance-as-ecco-golf-reveals-latest-biom-hybrid-innovation-for-women/">AN EVOLUTION IN HYBRID PERFORMANCE AS ECCO® GOLF REVEALS LATEST BIOM HYBRID INNOVATION FOR WOMEN</a> appeared first on <a rel="nofollow" href="http://www.golfnorth.co.uk">Golf North</a>.</p>
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