JON Rahm was left overwhelmed after he claimed his first Race to Dubai, earning $5m in the process. But it was not the life-changing sum in prize money – including the biggest single sum for winning a golf tournament anywhere in the world that stunned the Spaniard. It was the fact that in all the […]
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European Tour chief Keith Pelley on thinking behind new branding and website
By EUROPEAN TOUR CHIEF EXECUTIVE KEITH PELLEY TODAY marks an exciting new chapter in the history and the modern evolution of the European Tour as we unveil our new brand identity along with our new website and app. More than a decade has elapsed since we last embarked on a brand refresh. It is fair […]