European Tour signs a deal with top coaches to give golf fans plenty more Birdietime chief exectuive Mikko Back with Rufus Hack chief exectuive Mikko Back (left) with Rufus Hack, the European Tour’s chief content officer at the unveiling of the new deal. Picture by GETTY IMAGES

THE European Tour and have launched a new online pay-per-view game improvement platform that connects fans to some of the world’s best coaches. offers diverse set of coaching videos from the game’s leading coaches including Tour professional Robert Rock, putting specialist Phil Kenyon, Surrey-based Hugh Marr, Lee Cromblehome, Rob Goldup and 3D biomechanics expert Dr Mark Bull.

The latest addition to the coaching team is the recent Porsche European Open winner and Ryder Cup player Paul Casey and his coach, Peter Kostis, CBS’ long-time on-course reporter on the PGA Tour.

Instructional content will be regularly updated to ensure fans have access to the latest tips and techniques to help them with their own games.

Fans can either pay a monthly or yearly subscription to access the content or pay on demand per each video series they access.’s Mikko Black said: “We are a platform for true golfers made by tour golfers – be it coaches or players.

“We are not just another video library, but a way to connect the best teachers to the most eager improvers – and we want the listen to the users on how to improve the platform as well.

“Having the backing and support of the European Tour allows us to grow our brand for the future, and we are looking forward to helping fans around the world improve their golf game.”

European Tour chief content officer Rufus Hack said: “Golfers around the world are constantly in pursuit of ways to improve their game and this new platform allows them to access content from some of the world’s top players and top coaches – the experts who help our leading professionals on a daily basis.”

Related Articles

, , , , , , , , , ,

Designed & Managed by Windrush Group - Oxford